Saudia’s Transformative Year: Redefining Guest Experience and Setting New Global Standards in Aviation

In a year marked by innovation, vision, and achievement, Saudia has firmly positioned itself as a transformative force in global aviation. The airline’s steadfast commitment to elevating guest experiences through cutting-edge advancements and authentic Saudi hospitality has earned it accolades from some of the industry’s most prestigious organizations. Notably, Saudia has achieved the rare distinction of being named the Best Airline Cabin Crew by two respected institutions in the same year—an honor that few airlines worldwide have ever attained.

This recognition underscores Saudia’s dedication to redefining excellence at every touchpoint, showcasing a vision for aviation that is as bold as it is inspiring.

Skytrax World Airline Awards

At the 2024 Skytrax World Airline Awards, regarded as the “Oscars of the aviation industry,” Saudia’s strides in guest experience were celebrated with five major honors, including:

• World’s Most Improved Airline
• Best Economy Class Onboard Catering
• Most Improved Airline in the Middle East
• Best Economy Class Onboard Catering in Middle East
• Ranked #20 in the Global Airline Rankings by Skytrax

These achievements highlight Saudia’s transformation as a global leader, reflecting its ability to continuously innovate and exceed guests’ expectations with exceptional service.

APEX WORLD CLASS™ Awards

Saudia was once again honored by the Airline Passenger Experience Association (APEX) with the prestigious World Class Airline 2025 award for the fourth consecutive year. This recognition is a testament to Saudia’s unwavering commitment to delivering guest-centric service that blends personalized care with Saudi hospitality. Judged by industry experts and passengers alike, this award highlights the airline’s focus on service excellence, ensuring every guest enjoys a seamless and elevated travel experience.

A Double Triumph for Cabin Crew Excellence

Saudia’s cabin crew, the ambassadors of the Kingdom’s renowned hospitality, have achieved unparalleled recognition this year. Named Best Airline Cabin Crew by both the 2024 Business Traveler North America Awards and the 2024 Aviation Business Middle East Awards, this rare feat is a testament to their professionalism, passion, and commitment to delivering an experience that transcends expectations.

Unlike regional competitors, Saudia’s cabin crew includes Saudi nationals who share their heritage and culture with the world. Their authenticity, coupled with the warmth and sincerity of Saudi hospitality, creates an experience that is both genuine and unforgettable.

A Visionary’s Perspective

Rossen Dimitrov, Chief Guest Experience Officer and Advisor to His Excellency the Director General at Saudia, reflects on the airline’s journey with a bold vision for the future:

“At Saudia, we are charting a new course for aviation, blending innovation with tradition to redefine what it means to deliver a world-class guest experience. This year’s accolades are a rare and prestigious acknowledgment of the strides we are making—not only in introducing cutting-edge innovations and service offerings but also in showcasing the heart of Saudi Arabia through our people.

Our cabin crew, many of whom are proud Saudi nationals, bring a unique authenticity to the skies. They share their heritage and culture with every guest, creating a connection that goes far beyond the journey. These awards honor their dedication and the warmth they bring to each interaction, setting Saudia apart on the global stage.

Guided by Vision 2030, we are more than an airline; we are ambassadors of Saudi Arabia, connecting the world to the Kingdom and the Kingdom to the world. With every flight, we aim to inspire, exceed expectations, and set new standards for excellence in aviation.”

The Future of Travel, Today

As Saudia continues to invest in innovative fleet upgrades, state-of-the-art inflight connectivity, and luxurious ground experiences, its mission to become a global aviation leader is clear. From onboard dining inspired by Saudi culinary heritage to lounges that rival the world’s best, Saudia is delivering a guest experience that is transformative and memorable.

The achievements of 2024 signal the dawn of a new era for the airline—a time when Saudia isn’t just carrying passengers but creating connections, inspiring journeys, and redefining the art of hospitality.