Saudia, the national flag carrier of Saudi Arabia, was named ‘The World’s Most Improved Airline’ and ranked number one for the Best Economy Class Airline Catering at the 2024 Skytrax World Airline Awards.
The event was hosted by Skytrax, the international air transport rating organization, known for its evaluation of the global airline industry. The World Airline Awards are based on a comprehensive global customer satisfaction survey conducted over several months, covering more than 375 airlines worldwide.
In recent years, Saudia has demonstrated unparalleled progress in its rankings, earning the title of ‘The World’s Most Improved Airline’ for the third time. Saudia’s remarkable trajectory has seen its ranking surge over the past seven years, leaping from 82nd place in 2017 to 23rd in 2023, and achieving the 20th position in 2024.
Saudia’s ‘SHINE’ transformation program has been instrumental in accomplishing this remarkable achievement as the initiatives are focused on elevating the guest experience, optimizing operational efficiency, and enhancing its service and product offerings, followed by the launching of Saudia’s new era of digital transformation and cutting-edge technologies. These efforts have propelled Saudia to rank among the top 10 airlines globally in On-Time Performance (OTP) throughout 2023, maintaining this position for six consecutive months. Notably, in May 2024, Saudia was ranked among the top five for arrival On-Time Performance (OTP-A) and first globally for the highest departure On-Time Performance (OTP-D).
Engr. Ibrahim Al-Omar, the Director General of Saudia Group, said: “These awards reaffirm Saudia’s dedication to excellence and our commitment to achieving the objectives of the National Strategy for Transport and Logistics Services. By adhering to the highest quality standards in the aviation industry, we are continuously prioritizing service innovation, by enhancing the guest experience, and optimizing operational efficiency.”
“This unwavering dedication to excellence has positioned Saudia as a leading global connector, bridging the world to the Kingdom to serve a wide range of sectors including business, tourism, entertainment, sports, Hajj, and Umrah.”
Edward Plaisted, CEO of Skytrax said: “We congratulate Saudia on this fabulous achievement and this remarkable success. To be recognised for the change and quality improvement is testament to the hard work by the management and staff at Saudia and this recognition should be a source of pride.”
Saudia has charted a clear course for its future trajectory and strategy, positioning it to achieve top rankings in Skytrax’s rankings in the years to come. This is evidenced by the recent signing of two landmark deals with Boeing and Airbus to acquire 154 new aircraft. Additionally, Saudia is undergoing a radical overhaul of its guests’ cabins, including guest and business class seats, as well as introducing high-speed in-flight internet and upgrading onboard entertainment screens to the highest resolution in the industry.
It is interesting to note that Rossen Dimitrov, a renowned leader in the aviation industry, recently joined Saudia in 2023 after over a decade at Qatar Airways. During his tenure there, he was instrumental in elevating Qatar Airways’ guest experience to unprecedented heights as Chief Customer Experience Officer, leading the airline to win the prestigious Skytrax World’s Best Airline award a record-breaking seven times. Now at Saudia, Dimitrov serves as the Chief Guest Experience Officer and Advisor to His Excellency, the Director of Saudia Group where he is spearheading a comprehensive transformation of the guest experience, positioning Saudia as a formidable contender in the global airline industry. Under his leadership, Saudia is poised to become an airline to watch in the coming years as it sets new benchmarks in service excellence and customer satisfaction.